ProWall

A product catalog website and mobile app for a well-known home decor company. They have a vast collection of products that needed to be easily browsed, compared and purchased online.
User interview results suggested a product first, well-organized, easily searchable, bright and clean user interface. Company objectives were also to draw attention to new/targeted products for directed sales and catalog downloads.
As always, the first step was to wireframe the interface, and ensure all functionality was thought out before beginning the design process. The wireframes referenced a sitemap so that navigation would come easily to a user.